The Changing lag of Advertising

hasty advances in technology have changed everything from health care to communication. Now, as the latest technology becomes more accessible to a broader market, the advertising field is changing, too. Years ago, you could belief your advertising campaign around a few television commercials and print advertisements. And most companies would never have considered spending a sizeable piece of their advertising budget on the Internet. But in 2006, online ad expenditures are expected to arrive over $16 billion.

Advertisers who want to come their target audience and remain competitive in this high-tech world have to change with the times. You need to hold up with emerging technologies, what media types are most celebrated, and how consumers consume what's available to them.

If you want to halt recent and advertise your products and services in ways that come your target audience on their turf, assume the following forms of emerging media.

1. Blogs

Blog is short for "web log," online journals that people without any HTML knowledge can compose easily from any computer. They are frequently updated and usually include the owner's thoughts or musings on topics ranging from what's happening in the news to what they wear to work.

Companies or individuals can support blogs. Company blogs usually promote products in what is known as an "adverblog." However, those blogs started by individuals without a commercial affiliation usually have more credibility.

About fifty million people preserve blogs. And many different categories exist, including move, health, and business. Blogs are well-liked because they provide a concise summary of news and information and give users power by providing information all in one spot and on a timely basis. A blog dedicated to heart health, for example, will likely pull information from sources all over the Internet, so someone surfing for heart health information doesn't have to search several sites for the most up-to-date research about the topic; they can collect everything they need on a heart health blog.

As far as advertising on blogs, ads are generally related to the blog topic. That heart health blog could be an splendid space to advertise a health food or use product. If you're involved in advertising on blogs, first view for back from marketing companies that measure hot blog topics and provide market research based on blog assure.

2. Podcasts

Podcasts divulge digital audio and video files to a user via the Internet. The name comes from the iPod, but they aren't impartial for iPod users. A pod cast is an audio file in MP3 format that a consumer can download to their iPod, MP3 player, or computer. Then the person can listen to it over and over again, portion it with friends, and establish it on a computer's hard drive.

Six million people have downloaded podcasts, according to the Pew Internet and American Life Project. And of the twenty-two-million iPod owners, twenty-nine percent have downloaded podcasts.

Podcasts are an emerging media invent that will continue to grow, and as this media outlet increases in popularity, the advertising possibilities will grow as well. Viacom, Disney, and definite Channel all have radio-type podcasts, and even print media outlets utilize podcasts to broadcast interviews and other audio supplements to their print stories. For example, you can read an relate of a magazine and listen to an interview in its entirety on the magazine's website.

3. Gaming

Sixty-eight out of 108 million households currently play video and computer games, according to the "Digital Gaming in America" Ziff Davis characterize of August 2005. Advertisers can arrive this market, which is mostly comprised of young males, in two ways.

First, advertisers can exhaust gaming technology to insert their ads in current games. For example, say you are playing a football video game on your XBOX 360. You'll search for ads placed on the sidelines and on the scoreboard unprejudiced like you would if you were in a proper football stadium or watching a precise game on television. Video games are also played online, allowing gamers to compete with opponents in other parts of the world. These games offer many opportunities to area logos and products that a substantial audience will glance.

Another design to advertise using games is literally to obtain your gain game that the consumer can play online. This is commonly referred to as Advergaming. Many companies, such as Lipton and Mountain Dew, have primitive this advertising technique. The greatest relieve of these games is that they derive people fervent in the tag. Game designers perform these games to interest a particular target audience, such as young children. Be aware, though, if you're marketing to kids, to closely monitor the game's negate.

4. Mobile Advertising

Nearly 199 million people in the United States subscribe to mobile phone services. And every phone produced in the last year is friendly of accessing the Internet. What does this mean for advertisers? It's another draw for reaching the target audience. People now exhaust mobile phones to search the Internet, play games, and instant message as well as to access sports scores, learn breaking news, and even check out horoscopes.

Mobile advertising presents a ample means to approach the high school and college student markets with banner and video ads. Currently, mobile ads are simple and usually text banners. But down the road, as this technology continues to arrive, cell phones may be beneficial of displaying television ads. However, this media outlet is not without limitations. Everything in your ad has to be cleared by the phone company, so you must judge the logistical aspects of placing mobile ads.

The High-Tech Future of Advertising

If you want to remain competitive in the future, technology will be key to your success. You should think these four, and other unique types, of digital media when putting together any advertising strategy, because ancient media outlets impartial aren't as effective as they once were. While it's difficult to predict exactly where the trends are headed, when you support an contemplate on unusual technology, you and your service won't be left unhurried.