Thursday, September 15, 2011

Young Entrepreneur's On The Rise


I caught up with the recent entrepreneur’s (Terry and Sherry Braley) this January at a Biker Rally. After talking to some fellow riders they were telling me about Terry and Sherry’s modern website (Road Rash Apparel) and how rude their prices were on their Leather Apparel. So after digging through the crowd I finally met up with them. I introduced myself and we sat down and must have talked for over 2 hours about their novel business. Well, they talked. I asked Terry and Sherry why they started their business and WHY! Do you sell your apparel so cheap?

Terry – “Well, we were on the Internet one night looking for some leather jackets and chaps to recall. We must have searched for three hours looking at what seemed to be every space there was to search for at and I couldn’t maintain the prices of some of them. I know you regain what you pay for, but damn? I don’t want to pay for the whole cow! “

Sherry –“It seems that all the cheep leather was that “patched leather” or some call it “Diamond reduce leather”. We weren’t enthusiastic in that. Not to say there’s anything depraved with it. If that’s what you like, then pick it. To each its occupy.”

Terry- “Yeah. I had asked around about what kind of jacket to take. The majority of the riders I had asked, told me to regain one that was made for riding. You know, honest in case you lay your bike down. And patched leather wasn’t the best plan to go.
Anyway, I made the comment that someone needs to open selling this stuff that caters to us dreadful bikers.”

Sherry – “I looked over at Terry and said, “We can do it””

Terry – “A week later I conclude my job and started building the website. I did A LOT of research on Leather. Types, thickness of it and where it comes from. I was almost sick of leather after about 3 days. Anyway, we decided we wanted to bewitch our leather from an American made manufacturer and I ended up finding a company in Spokane WA that had what we were looking for. They make leather apparel made for bike riders. And its damn agreeable leather. And I’ll inform you. What I pay for the jackets and what I sell them for, we don’t fabricate a spacious profit on them”.

Now that we've covered those aspects of Biker Shirts, Leather Jackets, Motorcycle Apparel, Boots, Chaps, Vests, Leather Lingerie, let's turn to some of the other factors that need to be considered.

Sherry – “Yea, we’re not in it to obtain rich. unprejudiced obtain a cramped money and wait on out our fellow bikers”.

Terry – “Since we’ve went live on the Internet we have sold more T-Shirts than jackets. That’s okay. I believe when people scrutinize our price’s they judge its cheep leather and stray away from it. But it’s Top Quality Leather! You can’t glean our type jackets on the internet for a better mark I think”

Well without going into the whole 2-hour conversation we had. We continued to talk and they told me more about what they sold on their position. T-Shirts, Leather Lingerie, Boots, Chaps, Vests and the list went on. Terry said “right now we sale over 700 types of t-shirts and conception on adding more. By the time we fetch done, we will have well over 1500. That’s a lot of damn shirts”

These were two of the friendliest people I have ever met. Both Terry and Sherry are from Georgia and reside in Douglasville Ga. And you could assert that these were honest two people really trying to examine out for fellow bikers and our shallow pockets.


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