Relationship Marketing: 10 Tips for Keeping Clients Happy

You've probably heard the saying "It's easier to hold an existing
customer than to obtain a unique one."

Well, it's more than fair a saying, it's upright.

That's why you want to seize very favorable care of your recent
clients or customers and do whatever you can to give them
lots of reasons and opportunity to capture from you over and over again.

Who wants to constantly be out there pounding the pavement
looking for recent clients and customers? That's a lot of work. It's considerable
easier to up-sell or cross-sell to people who already
know and fancy you.

Here are 10 tips you can expend to achieve a successful Relationship
Marketing program into area so you can reap the benefits for
years to arrive.

#1 perform a customer database or file

Whether you have many clients or customers or unbiased a few,
get certain you sustain records with critical details about them.
These details may vary depending on your line of business,
but they may include their buy history, special dates
such as their birthday or anniversary, family member names
or their current restaurant or leisure activity.

#2 Never assume your customers for granted

Your customers are the reason you are in business.
Never choose they will always be there. Continue to secure
their trust and note them you care and value their business.

#3 indicate your appreciation

Do limited things to point to how mighty you indulge in having
them as a client. Send them a thank you card or token of appreciation.
Do something nice for them. Sometimes its even as simple
as unbiased saying "thank you."

#4 conclude in touch

obtain ways to discontinue in touch with your clients. Send out a regular
newsletter. Clip and send them news articles about their
industry or issues they are concerned about. form regular
telephone calls or send email. Send holiday cards. exercise these
tools to remind them you're serene around and that you aloof care.

#5 lift an interest in them and their business

Ask questions. secure out what their challenges are and stare
if you can support them. explain them you understand their business
or their issues and you're involved in more than objective their
last select.

#6 relieve them

beget it a priority to go out of your diagram to provide services that
truly content and accomplish your customers' lives or their businesses
better. Provide tremendous customer service. Do whatever you can
to relieve them carry out their goals.

#7 Give extra value

Exceed expectations. Give more than your clients are expecting
so they are dazzled and anxious to work with you more. Act as if
their business is your business and their problems are your
problems and support them any device you can.

#8 Ask them what else you can do for them

come by out how else you can aid them. Other products or services
you might be able to provide to encourage them come their goals
and be more successful. purchase an interest in looking beyond
your last sale into how you can encourage them even more.

#9 Be responsive

Always acknowledge in a timely manner to your clients. secure abet to
them swiftly when they have a demand or need support. Return
phone calls and emails promptly. Be on time, or better yet, be
early for meetings and appointments. Being responsive tells your
clients you contemplate they are famous and that you respect them
and their time.

#10 manufacture things easy for them

Always be looking for ways you can get things easier for them.
If you meet with clients in person, go to them instead of always
making them arrive to you. effect it easy for them to expend your
services or take your products in ways that are convenient for them.
Give them options and choices.

If you establish these steps into action, I promise you your customer
relationships will be strong. And, when you manufacture your customer
relationships your top priority you'll be rewarded with long-term,
ample clients.

(C) Copyright 2005 Debbie LaChusa