How Well Do You Know Your Prospects? hold this 10-Point question to bag Out

It’s crucial to know your prospects if you want to market effectively to them.

retract this rapidly inquire of to glimpse how well you know and understand your prospects. If you can't reply these questions, how can you be distinct you are connecting with your audience in a relevant and meaningful design?

How can you be obvious you are reaching them with a compelling message about your product or service?

How can you be distinct you are tapping into the conversation they are already having inside their bear head with respect to your product or service?

I would argue you can't. And if you can't do these things, your marketing will not be effective.

1. Who are they?

2. Where do they live ... work ... play?

3. What spot do they have that you can solve?

4. How does your product or service fit into their life?

5. What else do they grasp in your product or service category?

6. Where do they fetch information regarding your product/service?

7. What is most principal to them?

8. What are they most disturbed of?

9. What is their emotional connection to your product/service?

10. How will they rationalize purchasing your product/service?

How’d you do? If you can’t respond these questions, odds are your marketing message isn’t connecting with your prospects. And if your message is not connecting with them, you won’t be very successful in selling them on your product or service.

remove the time to procure to know your customers and prospects. Learn all you can about them. spend this ask as a guide. When you do you’ll be able to yelp directly to their needs and concerns with your marketing, they will acknowledge. And your business will thrive.

© Copyright 2005 Debbie LaChusa, 10stepmarketing